Financial Services | LR Pensions Savings and Investments Insurances

LR Financial Services has been providing financial advice for over 30 years, and we strive to offer the best advice coupled with the best service, meaning you can feel confident and relaxed knowing you have the right people working for you who have extensive industry experience.

When you’re unsure about the best way to secure your financial future, you need someone who can give you the guidance, advice and tools, and to help you to be a step closer to achieving your goals.

Treating customers fairly. It’s our mantra and it’s what we work around. We are always looking over our service, trying to find new ways to improve it for our clients. Different service levels are offered depending on your requirements and whether you use our services for a single transaction or ongoing work to manage your finances or investment portfolio. We have annual or biannual meetings with you to explain the current financial climate and how this is is affecting your investments. Your level of risk is calculated annually, ensuring there is no pressure to take any greater risk than you feel comfortable with.

The information provided in the preceding pages:

  1. Is based on our current understanding of the relevant legislation and regulations.
  2. May be subject to alteration as a result of changes in legislation or practice.
  3. May not reflect the options available under specific products supplied by various providers which may not be as wide as legislations and regulations allow.

All references to taxation are based on our understanding of current taxation law and practice and may be affected by future changes in legislation and the individual circumstances of the investor(s).

LR Financial Services Ltd (LR Financial Services) is the regulated company within the LR Connections Ltd (‘the Group’), offering independent financial advice.

We understand that when you think about how to invest your money it can be daunting. With so many things to think about and consider it can be a real headache, knowing what the right steps are for you.

Are you saving for retirement? To pay off your mortgage? To fund that cruise, you always wanted to go on? Perhaps you’re just saving for a rainy day. Whatever it is that you are saving for, we all know that life has a way of eating into our savings and that often our dreams become exactly that – just dreams.

With the right Financial Adviser, you will be getting impartial advice when you need it most. Having the right advice can help make your dreams become a reality. By having a plan that helps you set goals, you get a better understanding of how to achieve them. Our adviser will sit down with you and look over your finances, see what you have in place, determine whether it is helping you towards your dream and help make sure there are plans in place to help you cope with the unexpected.

LR Financial Services has been giving people impartial advice for the past 10 years and we are proud that we continue to do so today. We believe that you need to know the best way to make your money work for you and we help you to understand this by arranging regular meetings with your Adviser. We build our service plans with you in mind, so whatever you’re looking for, we have a plan to suit you.

Our Core Values

Our aim is to be the most client-focused Financial Advisers possible and we do this by putting our clients at the heart of our business and treating them fairly. We will act with the utmost integrity and professionalism at all times, be open, honest and ethical in everything we do, and operate a transparent charging structure.

We believe that professional financial advice can add significant value to individuals and businesses alike, so we offer a comprehensive, ongoing review service designed to provide real value for our clients.

Our Investment Philosophy

  1. All clients of LR Financial Services Ltd (LRFS) should understand the reasons for investing and
    how their portfolio is designed to meet their objectives.
  2. When it comes to investing, risk and reward are inextricably entwined.
  3. Inflation is bad news for both savers and investors.
  4. Diversification – using mainstream asset classes – can reduce the risk without destroying returns.
  5. The majority of long-term returns come from asset allocations.
  6. Re-balancing is used to ensure a consistent asset allocation to match your risk profile.
  7. Costs are certain and returns are not. (Understanding and seeking to reduce costs, where safe to do so, is a key part of our investment process).
  8. Tax and access are important.
  9. Investment success comes from the consistent application of a robust process. (We will discuss and agree with you the best way to achieve this).
  10. Success is often about the things you don’t do as much as the things you do. LRFS has some simple rules that we apply to all portfolios, unless you specifically request a different approach.

We only use fund managers regulated by the Financial Conduct Authority to help assist in selecting risk managed portfolios

Our service levels

We offer different levels of service, and the service level you choose will depend on how much interaction you have with your Adviser. Your Adviser can meet with you twice a year to explain how your investments are doing, or, if you prefer, you could have a telephone appointment instead. Alternatively, you can simply have a one-off meeting with an Adviser and then they will be available whenever you feel you need more advice.

We offer three ongoing service levels to cater for the majority of our clients’ needs. We believe that you should be able to choose the service you want, because it’s your money and you should be in control. Our levels of service are designed to allow you to choose how your money is managed and how much time you want to spend with your Adviser.

Our entry service level is Financial Advice. This may be suitable for those with cash deposits and who may not have used investments before but want some of their funds to work harder.  This service level comes with an annual review meeting.

Our middle level of service is Financial Analysis and is designed for those clients who have used investments before, have an understanding that investments can go down as well as up and can accept that risk. It comes with an annual review meeting and the option to have a second review meeting during the year.

Our highest service level is Bespoke. This is for clients who use investments regularly, have a good understanding of how markets work, and who have a diverse portfolio of investments or need a discretionary fund manager (DFM) but who require advice around tax planning and want to review their investments every six months.

Finally, we offer a transactional service – Financial Transactions. This has no ongoing service and is for those clients who do not need ongoing advice or do wish to sign up to an ongoing service.

You are now entering a site that provides regulated financial services

Our process

Initial Meeting

  • Our Adviser will take the time to get to know you, your financial situation and your long-term objectives
  • We will explain our services, answer any questions and outline our charges so that you are clear about our fees.
  • If you decide to engage our services, we will then complete our client agreement and start gathering all the personal information we need to really understand your case.


  • During the discovery stage we will collect all the information we need to carry out a wide-ranging analysis of your current financial situation.
  • This information will be used to identify any shortfalls and immediate priorities for action. It will also help us create your personal cashflow forecast, calculate net wealth and formulate our recommendations.
  • At this stage we will also assess the performance of your existing investment and pension portfolios, ensuring the money you have already set aside is working hard for you. We will also assess the risk profile of your current portfolios to ensure they are aligned with your personal preferences.

Research & Recommendations

  • During this stage we will create a cashflow forecast and balance sheet so that you have a clear picture of your current financial position. We will also provide specific recommendations to help you achieve the objectives you’ve identified.
  • We will create a recommended investment portfolio tailored to your objectives and tolerance for risk.
  • We will also complete an assessment of the tax-efficiency of your existing arrangements, with suggestions on how to improve them, using simple planning strategies and available allowances.

Present Recommendations

  • Once our research and recommendations have been finalised, we will meet with you to talk you through your financial plan and cashflow forecast. We will explain how our recommendations have been designed to make your financial objectives a reality.
  • This will also be an opportunity for you to ask any questions. We will ensure you fully understand your plan before we begin implementation.
  • Only when you are 100% happy with our recommendations will we proceed to the next stage.


  • Leave the rest to us. We make the implementation stage as easy as possible for you by submitting all applications and paperwork to the relevant providers on your behalf. We carefully track the progress of each application and keep you informed throughout.
  • We will check (and double check) that your instructions have been implemented accurately and that all the documentation received and sent is correct.
  • If necessary, we will happily collaborate with any professional Advisers such as your solicitor or accountant.

Ongoing review services

  • Ensuring that everything stays on track is every bit as important as the initial advice and recommendations we make.
  • We will schedule regular financial planning reviews with you to assess the progress made towards your objectives. If necessary, we’ll make adjustments to reflect any changes in your situation, needs or objectives.
  • The nature and frequency of these reviews will depend on your personal needs and the level of complexity of your individual situation.

Contact us today for expert advice

LR Connections provides expert independent financial advice, accountancy and estate planning services


Helpful things to bring to the meeting

For an Adviser to get a better understanding of your financial situation, bring a copy of your bank statement and savings accounts. This will show your income and expenditure and will help us to get an idea of your lifestyle.

We will also need two copies of valid ID. This is so we can verify your name and address. If you choose to go further with us and would like us to carry out any work for you, we will need your National Insurance number. We will accept the plastic card or your latest payslip.

If you hold any insurance policies such as life insurance, critical illness or an endowment policy, please bring these along with you. This will help us to form a better understanding of the types of financial protection you already have in place.

If your meeting is regarding your pensions, please bring documents showing policy numbers so we can locate all of your pensions.

What is considered 'valid ID'?

Proof of nameProof of address
Current signed passportCurrent UK driving licence but only if not also used as evidence of your name.
Original birth certificate (UK birth certificate issued within 12 months of the date of birth in its full form, including those issued by UK authorities overseas, such as Embassies, High Commissions and HM Forces)Utility bill (gas, electric, broadband, landline phone bill) issued within the last three months
Full paper driving licenceLocal authority council tax bill for the current tax year
EEA member state identity card (which can also be used as evidence of address, if address is shown)Bank, building society or Credit Union statement or passbook dated within the last three months
Firearms or shotgun certificateSolicitor’s letter within the last three months confirming recent house purchase or Land Registry confirmation of address
Residence permit issued by the Home Office to EEA nationals after own country passport has been shown.HMRC Self Assessment letters or tax demand dated within the current tax year


Documents we will not accept include, but are not limited to

  • Green provisional driving licence
  • Mobile phone bills
  • Credit card statements

A typical first meeting discussion

A first meeting is simply a discussion about what you are hoping to do and about whether we can help you. We will look at your current financial situation and your lifestyle, and at what provisions you currently have in place. We will take an overview of your finances to help our Adviser ensure they offer the right financial advice tailored to your situation. The Adviser will answer any of your questions.

You will be asked to fill out a risk questionnaire to make sure the Adviser understands your attitude to investment risk and it will also help us discuss with you ‘risk and reward’.

What’s the best way to contact our Adviser?

The quickest way to make contact is by calling the main LR Connections office number 0345 314 5737

Or email